About Liz

It starts with storytelling.


This is my story


Northern California in the 1980s with my storytelling aunt.

I come from a family of storytellers.

Meals at my Northern California home would last for hours when my grandmother a librarian, psychologist aunts, and brother who is now a poet, were around the table, because of the stories.

It didn’t matter if they were tales we had already heard dozens of times — like how my grandfather lost his pocket knife in a camping toilet, ingeniously fished it out, and then passed it on to my aunt who still uses it (and produces it from a drawer as the big reveal).

These moments inspired me to take storytelling beyond the dinner table, and turn it into a career. I learned impactful content starts with reporting at the University of California, Berkeley, Graduate School of Journalism. I then launched a local news site for AOL, created and edited content for ViatorHuman Rights WatchAmerican Red CrossWells Fargo Bank, and numerous other organizations, and led storytelling workshops for companies large and small — from a Fortune 100 to a one-person restaurant start-up.

When not strategizing with brands, I’m a travel writer, which has led me to trek solo in Himalaya, interview artists in military-ruled Burma, forage for asparagus in a forest in Italy’s Puglia region, and track California Condors, writing for more than a dozen publications including BBC TravelAFAR, Fodor’s, DK , Tripadvisor, and Roads & Kingdoms.

My Californian roots go back three generations, yet, based in Europe since 2017, I view “home” as a global experience.

I’ve worked with brands worldwide from Sydney to San Francisco. Send me a note and tell me about your next project.

Writing 95%
Editing 95%
SEO80%
Content Strategy80%
Brand Empowerment Workshops85%
Social Media85%
Interviewing 95%
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